The Rise of K-Beauty & Korean Snacks in India – What’s Driving the Craze?
The Korean Wave—also known as Hallyu—has taken the world by storm, and India is no exception. From BTS and BLACKPINK dominating Spotify playlists to Korean webtoons trending on mobile apps, Korean culture has found its way deep into Indian hearts. But what’s truly remarkable is how this wave has reshaped consumer preferences, particularly in beauty […]
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